Posts filed under ‘Uncategorized’

How to lose a customer in one day

Using technology to develop leads is an art. But seriously, is it an art just to have a conversation? More often than not, I find it is. Here is an actual exchange of emails I’ve had with a real estate company. I started receiving emails after landing on one of their listings on Edgeio.

(I’ve copied and pasted from my email so forgive the various fonts…)

May 15, 2007
Good Morning.

The link below is the new property inventory on the market that matches your search specifics this morning.

Are these properties that I’m sending to you what you are looking for? I would appreciate some feedback from you, I want to make sure my parameters are correct.

xxxxxx

Real Estate Professional

Hi xxxxxx,

I am not looking to buy a home right now. I am a marketer/educator and was doing research on Edgeio.

Thanks for checking though,

If you are interested in learning about new ways to connect with today’s consumers you can check out this site or come to one of my clock hour classes.

June 2, 2007

Hello Tami,

Click the link above to view the new property inventory on the market that match your specifics.

Are these properties that I’m sending to you what you are looking for? I would appreciate some feedback from you. I want to make sure my parameters are correct.

New xxxxxx agent
Real Estate Professional

June 6, 2007

Hello Tami,

Click the link above to view the new property inventory on the market that match your specifics.

Are these properties that I’m sending to you what you are looking for? I would appreciate some feedback from you. I want to make sure my parameters are correct.

xxxxxx
Real Estate Professional

Hi xxxxxx,

Just to follow up again ( I think we spoke on the phone last week…at least someone from xxxxxx realty called me). I’m not in the market for buying or selling right now. So you don’t need to send these.

Out of curiosity, are you familiar with the kingsgate neighborhood in Kirkland?
Tami

June 8, 2007

Hello Tami,

Click the link above to view the new property inventory on the market that match your specifics.

Are these properties that I’m sending to you what you are looking for? I would appreciate some feedback from you. I want to make sure my parameters are correct.

xxxxxx
Real Estate Professional

Notice the underlined text. I was asking about the neighborhood because my neighbor is getting ready to sell her home and is interviewing agents. I had a lead! What’s the response? Just the same old auto responder.

Acquiring leads is pointless if you aren’t going to have real conversations with them. It seems ridiculous to be talking about this but not as ridiculous as it has been to receive constant auto-responders. I’m not naming the company (in the above email exchange) because quite frankly this is not the first time this has happened. I frequently shop websites and I’ve had this experience with a number of companies. The one commonality is they are all companies who pride themselves in their use of technology and provision of leads to their agents.

The mentality here must be that lead generation is a numbers game. How else do you explain this? Whatever is is – it is definitely not Web 2.0.

The companies and agents that are winning with today’s consumers have learned to engage customers and have taken a genuine interest in what their customers are saying.

June 11, 2007 at 10:59 pm 2 comments

Home Seller Experience

“So what’s the buzz on realtors? In short, they’re trailblazers. Instead of utilizing “just another website” to promote their business objectives and expertise, they’re fully using the methodologies behind Web 2.0 (blogs/podcasts/RSS) to further promote the services they provide. There are a slew of articles about companies/organizations using blogs and podcasts to promote the mission, vision, and communication structure of their business objectives, however, real estate is the leader. ” Impressive. Especially coming from a consumer who used a blog to share the good, the bad, and the ugly, when he put his house on the market. HomeSellerExperience.com

Every real estate agent could learn something from reading this blog. There are a couple entries that are really, really insightful. Real Estate and Blogging, Home Selling and Technology, and Scenario-Style Questions for Agents.

This seller also talks about wanting feedback (from people who had gone through the open house and showings) and was completely disappointed with his agent for not being more proactive in communicating. In his words, “Recently, we’ve had some concerns about our agent. Nothing serious, but some little items we feel should be addressed. Our first concern is the handling of showing times. We prefer to have our agent coordinate the phone calls from other agents and then relay the information to us. It was going smoothly until this past weekend. Twice we had showings that he “forgot to mention” to us and it was quite frustrating. We asked our agent to please let us know every showing time that has been scheduled. Second, we’ve have not heard any discussion from our agent regarding feedback from other agents. I’m sure its a little extra work and often generates the same answer, but we’d like to get a sense of what other agents feel about our home. Third, we feel that the marketing of our home is quite lacking in terms of what other agents are doing/offering for their clients. There are a slew of alternative sites to market a home and our agent simply either doesn’t recognize them or knows how to use them.”  Full entry is found under New Twist. 

Digest that and then check out this entry on ActiveRain:  Feedback – lawsuit 

Things that make you go hmmm! Finding a way to provide good feedback (with everyone involved) could be a great differentiator to an agents portfolio of value…

What do you think?

June 6, 2007 at 9:00 pm Leave a comment

CREA Mother-In-Law

Connecting with consumers Option 1: Use humor

June 4, 2007 at 6:41 pm Leave a comment

How to buy a home like a Realtor would

How are you using technology to your advantage? Here’s what Daniel R Odio is doing. Don’t get turned off by the beginning…

May 2, 2007 at 8:39 pm 1 comment

PodTech:Small is the New Big: Seth Godin Speaks

Thinking small may be the single biggest shift in marketing today, and impressing four people (not four thousand) is how the best companies practice their craft. For many reasons, Godin believes that marketers now have the greatest moment of opportunity since the invention of the television, but taking advantage of the moment requires courage.

[podtech content=http://media1.podtech.net/media/2006/12/PID_001590/Podtech_Marketing_Voices_Seth_Godin.mp3&postURL=http://www.podtech.net/marketingvoices/marketing-voices/1242/small-is-the-new-big-seth-godin-speaks&totalTime=905000&breadcrumb=CRparent.1176753035.79]

April 16, 2007 at 8:34 pm Leave a comment

Hello world!

Thank you for stopping by! This site was started with the intention of providing a way to keep our conversation going after class and to provide additional thoughts, resources, and tools.  If you haven’t attended Intentional Training & Developments clock hour class, feel free to poke around. Our classes are only available for agents in the Pacific Northwest but we would totally dig conversations with real estate professionals in other areas.

April 16, 2007 at 6:42 pm Leave a comment


Add to Technorati Favorites
June 2017
M T W T F S S
« Oct    
 1234
567891011
12131415161718
19202122232425
2627282930