Redfin wishes you all a Happy Mothers Day

May 11, 2007 at 7:55 pm Leave a comment

Evening Magazine recently ran this feature, glorifying the use of technology and specifically Redfin. “At Redfin, we consider ourselves a customer service organization” Glenn Kelmen says, looking sweetly into the camera.

See video

Now it looks like “60 Minutes” will add some fuel to the fire!

According to Inman News

“60 Minutes” is turning its lens on the real estate industry with a segment Sunday night investigating some familiar topics.The television network has been snooping around the industry, crisscrossing the country interviewing brokers, agents, discounters and government figures.

In January at the Real Estate Connect conference in New York, “60 Minutes” sent a crew to film a debate between Move’s Allan Dalton and Redfin’s Glenn Kelman.”

What is your response? Should there be more stories about “traditional real estate agents”?

And do you even want to be called a “traditional real estate agent” or “full-service agent”? What do you think it means to consumers?

I’ve had a few friends who are real estate agents (and darn good ones) ask me about my thoughts on this growing press and buzz about the new innovators.

I have to say that your best response is to embrace change! Be excited about both real estate and  innovation. Be excited about what you can do for people and about the value you bring. If you feel like you can’t compete – you won’t. This is Darwinism; survival is dependent on adaptation. Bigger (the dinosaur) is not always better – think adaptation again.

Your most connected, influential customers are part of the digerati. They embrace innovation and efficiency and will notice you (and promote you) if you can enter in their conversations. Here’s the catch. Your most connected, influential customers are also time-stretched and want the best in personal service. As long as you can move beyond thinking about what’s best for you, and start building a customer-centric business, you will be able to offer what Redfin can’t.  So… don’t fight innovation; bring it! Add it to your niche. Put yourself in the shoes of a time-stretched, savvy, consumer – you’ll find the answer.

If you still want a good response to Redfin – consider this:

Mark Hurst, the founder of Good Experience once wrote,

“Technology doesn’t need to actually help users, or improve their lives in some way, in order to look really, really cool. Something that looks cool and exciting to me (as MIT-trained geek) can also be largely irrelevant to me (as user advocate). The love of technology isn’t, by itself, for or against helping people- it’s a different interest altogether. Now for the most part I do think that technologists tend to have an interest in helping people – but technology itself doesn’t have a bias…and what you choose to love defines your outlook. It’s important to draw that distinction, I think. What some techies call great, cool, exciting, slick, compatible, – all those have nothing to do with whether the technology is useful, productive, simple, valuable, indispensable. Sometimes – here’s the real heresy- sometimes the best option for users might be less technology. It’s less cool, and makes for a decidedly less exciting press, but it could very well be the more useful option.”

That’s a good response for your customers.

While Redfin enjoys its press, you can have a happy Mother’s Day!


Entry filed under: Innovation.

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