PodTech:Small is the New Big: Seth Godin Speaks

April 16, 2007 at 8:34 pm Leave a comment

Thinking small may be the single biggest shift in marketing today, and impressing four people (not four thousand) is how the best companies practice their craft. For many reasons, Godin believes that marketers now have the greatest moment of opportunity since the invention of the television, but taking advantage of the moment requires courage.

[podtech content=http://media1.podtech.net/media/2006/12/PID_001590/Podtech_Marketing_Voices_Seth_Godin.mp3&postURL=http://www.podtech.net/marketingvoices/marketing-voices/1242/small-is-the-new-big-seth-godin-speaks&totalTime=905000&breadcrumb=CRparent.1176753035.79]

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